SAN FRANCISCO & LONDON (April 28, 2006) - SEGA® of America, Inc. and SEGA® Europe Ltd. today announced SEGA RALLY™ REVO. This genre-defining competitive racing game will be the first title developed by the newly-formed SEGA Driving Studio, and will be racing onto the PLAYSTATION®3 computer entertainment system, Xbox 360™, and PC in 2007.

With revolutionary dynamically deformable terrain, proprietary next-generation graphics, bone-jarringly realistic physics, and competitive bumper-to-bumper racing, SEGA RALLY REVO will set a new benchmark in its genre with a high-tempo driving experience that is every racing fan's driving fantasy.

"SEGA RALLY REVO shifts into high gear with revolutionary track deformation technology, skill-demanding gameplay and dazzling graphics on the next-gen systems," said Scott A. Steinberg, Vice President of Marketing, SEGA of America, Inc. "We're redefining the genre with SEGA RALLY REVO, using next-gen power to guarantee our place in the winner's circle."

Vehicle selection affects driving strategy in SEGA RALLY REVO, as race course surfaces dynamically deform upon repeated contact with vehicle tires and changing weather effects. SEGA RALLY REVO features a variety of fully deformable surfaces, from gravel-littered tracks and smooth tarmac roads, to snow-covered mountain passes. This means no two laps will ever be the same, and drivers can skillfully lower their lap times as they hurtle their chosen world-renowned rally vehicles down photo-realistic courses only made possible on next-generation hardware.

Driving skills will also be tested by SEGA RALLY REVO's advanced AI which allows NPC drivers to dynamically adapt their driving style to the varied racing surfaces. Players can enjoy a comprehensive single-player campaign as they travel the globe racing the best drivers in the world. SEGA RALLY REVO also features online capabilities, with multiplayer splitscreen modes offering an extremely competitive rally experience against drivers around the world.

For more information on SEGA's Road to E3 2006, please visit the official E3 page at www.sega.com/e3. For screenshots and artwork, please visit the SEGA FTP site at: http://segapr.segaamerica.com.

This title is not yet concept approved by Sony Computer Entertainment America.

This title is not yet concept approved by Microsoft.




About SEGA® of America, Inc.
SEGA® of America, Inc. is the American Publishing arm of Tokyo, Japan-based SEGA® Corporation, a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Inc. The SEGA® of America, Inc. Web site is located at www.SEGA.com.


About SEGA® Europe Ltd.
SEGA® Europe Ltd. is the European Distribution arm of Tokyo, Japan-based SEGA® Corporation, and a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Europe. The SEGA® Europe, Ltd. Web site is located at www.sega-europe.com.


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